Case Study – anonymous 3
I’ve worked with these websites for over six years, consistently driving growth and adapting to the many significant changes in the SERPs along the way.
What was the strategy?
This is a unique project, as it’s managed in-house and feels like a continuous cat-and-mouse game. Instead of conducting a single, general audit, we take a more targeted approach by breaking the audits into phases — each focused on what we believe is most relevant at the time.
Audits:
As in-house SEOs, we conducted micro-audits focused on specific elements where we saw potential for improvement. These included content audits, internal linking audits, backlink audits, technical audits, and more.
Each audit provided a detailed view of how our websites were performing in that specific area, helping us identify weaknesses and opportunities for growth.
Actions:
After each targeted audit, we identified the site’s weaknesses and prioritized them based on potential impact and ease of implementation.
With the priorities set, we rolled up our sleeves and got to work — systematically fixing and optimizing every identified issue.
SERPSync 